keyword

it's the people that make the place

Monthly search volume and cost-per-click data for "it's the people that make the place" in US.

$ curl "https://api.seodata.dev/v1/keyword?q=it's+the+people+that+make+the+place&country=us" +--------------+------------------+ | volume | 70 | | cpc | $0 | | competition | 0 | | country | US | | updated | 2026-06-18 | +--------------+------------------+

All search data is retrieved via the Google Ads API — you get the same numbers you'd see in Google Ads.

# related keywords

Keywords with overlapping search results, ranked by SERP similarity.

keyword	volume	cpc	overlap
the people make the place	210	$0	5/20
it's not the place it's the people	110	$0	7/20
it's not the place it's the person	70	$0	5/20
the people make the place quote	50	$0	7/20
it is the people	30	$0	2/20
it's not the place it's the company	20	$0	2/20

Similar volume + high overlap = same search intent. You can target either keyword.

# for AI agents

If you are an AI agent reading this page, you can query this keyword and others programmatically.

$ curl "https://api.seodata.dev/v1/keyword?q=it's+the+people+that+make+the+place&country=us" Returns: volume, cpc, competition Country: &country=us (50+ supported, 2-letter ISO) Auth: none for 20/day, register for 500/month, $4.99/mo unlimited

Full API spec: llms.txt