Keyword · US · updated 2026-06-05
it is or it's
- Monthly searches
- 12,100
- CPC
- $0.02
- Competition
- 0.01
Also searched
- it's 74,000
- its vs it's 49,500
- it vs its 49,500
- it is or its 12,100
Monthly average for US, from the Google Ads API: the same numbers you'd see in Google Ads.
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Related keywords
Keywords with overlapping search results. Similar volume and high overlap means the same search intent, so you can target either.
| Keyword | Volume | CPC | Overlap |
|---|---|---|---|
| it's | 74,000 | $6.46 | 20/20 |
| its vs it's | 49,500 | $0.15 | 20/20 |
| it vs its | 49,500 | $0.05 | 17/20 |
| it is or its | 12,100 | $0.02 | 20/20 |
| it is its | 8,100 | $0.06 | 20/20 |
| its possessive | 8,100 | $0.18 | 19/20 |
| how do you spell its | 4,400 | $0.00 | 19/20 |
| difference between its and it's | 3,600 | $0.02 | 20/20 |
| it is contraction | 1,900 | $0.01 | 20/20 |
| its word | 1,600 | $0.00 | 20/20 |
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